![]() If you want to make T-shirts that are soft, comfortable, light, and fashion-fitted, go with a cotton/poly blend or even a tri-blend like this super nice one from Bella+Canvas. Also, they might have been so drunk they forgot it. People want to be able to point out the date and city of the show they attended to their friends. Third, you need some concert dates on the back. Keep it simple and it will appeal to a wider range of people. Don’t just throw your album cover on there, get someone to design something cool and memorable. Second, you need to have a kick-ass design. It’s not an absolute rule, but if you wanna do a classic concert tee, you do it black. Maybe it’s because everyone looks good in black, even smarter and sexier. There are a few rules for doing proper concert tees.įirst, it should be black. Kids wearing this shirt today were not actually there. You could even say the concert tee is a cultural signifier. The concert tee has been the best way for fans to say I was there, to take a piece of the band home with them, and give them something to wear at future concerts. And I’m not saying that because I love them (although I do) or because it’s my business (although it is).Įver since the 1960s, T-shirts have been a staple of every young American’s wardrobe. T-shirtsīy far the most popular swag of all time is the humble T-shirt.Įvery band out there is going to have T-shirts to sell, and if they don’t, someone should call them and make sure they are ok. So without further ado, h ere are my top 11 items for your band to sell, get your name out there, and make your fans happy: 1. Plus it does whatever function it would serve without the customization. For fans, it provides a piece of memorabilia they can get excited about and show off. For the band, it generates revenue and serves as promotional material. What’s great about merch is that it accomplishes many things. Plus there are sites like Kickstarter, but you don’t want to resort to that if you don’t have to. ![]() There are also concert tickets, movie/TV licensing, private gigs, streaming licensing, YouTube ads, podcasts, and more. Merch is not necessarily the main way for bands to supplement earnings from record sales. This should give you some ideas for creating customized swag that will excite your fans and bring in some bucks. In this post, I’ll go over some of the tried and tested band merch, explain what they are, and why they are popular. It’s also often one of the only things that a band benefits entirely from, without the label taking a cut. Merch is one of the main things doing that for many bands. So what are all these fans spending money on, if not the music itself?Įver since the early days of file sharing (think Napster), bands have had to look at other revenue streams to stay afloat and keep the music coming. ![]() This is why the music business is booming, generating 51.5 billion dollars globally in 2018. While physical copies of music sales are down (for the most part– we see you, vinyl), fans now have YouTube, streaming services, downloading, and a multitude of other ways of getting their music online. Band merchandise, or “merch” for short, is a huge market.
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